Don’t worry, I am not trying to define another “2.0ism.” However, I attended an event earlier in the week at which the term Enterprise 2.0 was defined by a speaker, but the definition he gave stuck me as more like “Intranets 1.0” — that is, knowledge management tools applied to the enterprise space. Yes — corporates have been trying to get better about knowledge management for years — why is Enterprise 2.0 any different? It strikes me that Enterprise 2.0 will actually be tools and applications that run on the Web and are made available to knowledge workers through the browser. These applications will enable all kinds of knowledge sharing and office automation but totally free to the corporate and funded by ads. This model totally undercuts the traditional IT software / services providers and empowers the workforce to self-organize and use the tools that best fit their unit / group / activity. Of course, savvy knowledge workers are already doing this — using IM to conduct business against corporate IT policies, or using Google docs & spreadsheets to collaborate between different office locations. When these applications really do become as powerful as their desktop and enterprise-network-bound equivalents and when CIOs and CFOs wake up to this fact that and realize the whole corporate IT and enterprise applications ecosystem has suddenly become irrelevant, that will be Enterprise 2.0. Just my €.02.
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